Where artificial intelligence is involved on this website

The transparency obligations of the European AI Act have applied since 2 August 2026. This page sets out where we use artificial intelligence — including in places where we would not be legally required to disclose it.

Images in blog articles

The illustrations accompanying our guides are AI generated, using Google's Gemini image model. This currently affects 20 of our 29 articles; every such image carries an “AI generated” label directly on the image.

We use these images as visual anchors, not as evidence. They show no real people, no real places and no actual project results.

Photographs

The portrait on our About page shows Karim Belkacem and has been edited using AI (background removal and colour treatment). It is labelled “AI modified” accordingly.

Screenshots from projects are genuine captures of the software in question and are not AI generated.

Text

When producing longer technical articles we use AI assistance for research, structuring and drafting. Every published text is editorially reviewed before publication and we take responsibility for its content — figures, deadlines and technical claims are verified against primary sources.

Under Article 50(4) of the AI Act, the labelling obligation does not apply to text that has undergone human review and for which a natural or legal person holds editorial responsibility. That condition is met here. We mention it regardless, because transparency is worth more than the legal minimum.

What we do not do

• This website runs no chatbot and no AI assistant you could talk to.
• There is no automated decision-making — your enquiry is read and answered by a person.
• We do not create AI images intended to depict real people, events or project results. An AI image is never presented as evidence.
• We use no synthetic voices and no AI-generated video.

And in your project?

This page concerns our own website only. If we build software for you that includes AI features, we address the resulting obligations — labelling, risk classification, documentation — specifically and in writing as part of the project.

Questions? Get in touch.